Rebranding is a strategic process that involves a complete overhaul of an organization's corporate image. This can include changing the logo, colour palette, typography, design, and other visual elements, as well as adjusting marketing strategies to better reflect new business goals and market positions.

Businesses sometimes need to consider rebranding in order to update their image, show a shift in goals or beliefs, attract different customers, stand out from competitors, or breathe new life into their brand to stay relevant in today's market. This is a smart way to encourage expansion and keep customers excited.

At 17Seven, we take a comprehensive approach to rebranding, addressing all elements necessary to breathe new life into your brand.

Our services encompass everything from thorough research and strategic planning in the initial stages to the creative development of key concepts, logo design, and brand style creation, as well as the detailed creation of brand guidelines.

Our carefully crafted process guarantees that your rebrand not only looks visually appealing but is also strategically aligned with your target audience and business goals.

Before jumping into a rebranding project, it's essential to first establish clear objectives and have a deep understanding of where your current brand stands in the market. This involves gathering feedback from stakeholders and customers, analyzing your competitors, and setting specific goals for the rebrand.

Working with a seasoned team like 17Seven from the outset can help streamline the process, guaranteeing that each decision is made strategically and creatively.

The 4 or 6-weeks visual identity design process is designed in a super optimal way to make it possible to deliver high-quality visual identity. A huge part of that process is the collaboration with you - the stakeholder. This means that during the 4 or 6-weeks design sprint you must be available to review our proposals, discuss it with us and your team, and give us feedback within the stated timeframes. We will make this process as easy as possible for you.

Start using it to unleash the success of your startup! No, seriously - it depends on your company and goals.

Most likely, there are a few practical steps you can make:

1. You can start using your identity to set the tone of your design language in all your marketing operations.

2. You'd want to update your social media profiles with the new logo, color palette, image style, avatars and cover photos.

3. You can start updating your 10 Slides Pitch Deck Template from the graphic editor tool (Figma) to your choice of presentation software (Microsoft Powerpoint, Apple Keynote, or Google Slides). Note that if you feel comfortable with Figma you can keep your deck in it and export it directly as PDF.

3. We send the business cards in a print-ready format, and all you have to do is to go to your print house of choice and select the paper that suits you best. The print house will take care of the rest.

4. Make sure you maintain a consistent brand presence throughout all channels and places your identity is used.

And if you need ongoing design support, read the "I need a long-term design partner" section below.

Yes, we can, and you will be happy with the results. However, this is not a part of the ReBranding package, so you have to send us an additional quote request at hello@17seven.co.

Of course, we have nice perks and discounts for our partners who have taken our ReBranding services.

Our ReBranding design service is an engagement to set the foundation for a future partnership between you and us.

What better way to know your future partner and most importantly the value they bring you in the span of 4 or 6 weeks of visual identity design engagement.

Once you are ready to take your brand to the next level, drop us an email, and together we’ll take your company one more step ahead of your competitors.