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The Psychology of Brand Colors: Are You Sending the Wrong Message?

Most businesses pick brand colors based on personal preference. But what if your favorite color is driving customers away instead of pulling them in?

Your Branding is Invisible: Why No One Notices (or Remembers) Your Business

Most businesses think that once they have a logo, a color palette, and a decent website, their branding is ‘done.’ But here’s the truth: branding doesn’t work if no one remembers it.

The brand identity trap: Why looking ‘Trendy’ can destroy your business

Every business wants to look modern and relevant, but chasing trends can be a branding death trap. What’s ‘hot’ today might be outdated tomorrow, and worse—it could alienate your real audience.

The hidden psychology of Branding — How visuals controls the purchase decisions

Human brains make snap judgments in 50 milliseconds based entirely on visual design.

What is branding? — Brand strategy beyond the logos and tagline.

Understand the power of branding and take advantage of the effective branding strategy

Tips on branding for tech startup

Crafting a Compelling Brand Identity for Tech Startups: Key Strategies and Insights

How a strong visual branding can bring in customers

Hey there! So, you're in the game of running or owning a business, and you're likely no stranger to the world of branding. But ever wonder about the wizardry behind your brand visual identity?

17Seven recognized as a Leader by Clutch

17Seven is a dedicated UI/UX design studio based out of Mumbai. That helps in creating meaningful and delightful experiences and visual design in digital product space for startups and enterprises.

The Past, Present and Future of User Interfaces

A user interface is the face of a computing system and has evolved a lot over the last few years. Hence it goes without saying that UI plays a critical role in deciding the fate of computing.

Subconscious influence of Motion in Product Experience

Animated effects are typically considered as something that can amp up the ‘cool quotient’ of your UI.

Simple tips to apply Human Psychology in UX Design

We already know that User Experience is all about Human Psychology. For those who like to back up opinions with data, pay attention to the definition of Human-Computer Interaction or HCI

Signs that your SaaS Website needs Redesign

Your company's website acts as a trusted communication tool available 24/7 for your business. We know that technology, design trends and business trends change rapidly.

Revolutionary apps for your teams to work and collaborate remotely

Welcome to the second part of our Work From Home Productivity Tips series. We’re more than a month into this lockdown and it looks like we’re in for the long haul.

My little stint at 17Seven!

April 30th, the day I connected with 17seven. I remember being nervous before the Skype interview but as soon as the call started, Vimal sir made sure to conduct the interview in a very calm way.

How to maximize productivity if you and your team are working from home!

These past few days have proved that most jobs with some exceptions can easily adapt to a work from home situation, longterm even.

How to reduce churn rates for your SaaS / PaaS products?

Every start-up or a growing company focuses on customer acquisition. That's natural - you want more customers.

How to Document your UX Process?

When we think of UX design, the word “documentation” probably isn’t the first thing that comes to our mind.

How to design high-conversion forms?

Forms are an inseparable part of our lives & play a crucial role especially in the digital world. How many forms are filled out each day across the web?

Half a decade @ 17Seven

Yes! It’s been 5 years since I started 17Seven. That’s not too long. It feels like yesterday when I made up my mind to kick-start this agency from ground-up, while lying in my bed...

How emotions are important in UX design?

The human brain is an amazingly complex system, which acts as a processor that consumes, stores, processes, and reacts effortlessly.

Stories.to.tell.

Journey in design

The Psychology of Brand Colors: Are You Sending the Wrong Message?

Your Branding is Invisible: Why No One Notices (or Remembers) Your Business

The brand identity trap: Why looking ‘Trendy’ can destroy your business

The hidden psychology of Branding — How visuals controls the purchase decisions

What is branding? — Brand strategy beyond the logos and tagline.

Tips on branding for tech startup

How a strong visual branding can bring in customers

17Seven recognized as a Leader by Clutch

The Past, Present and Future of User Interfaces

Subconscious influence of Motion in Product Experience

Simple tips to apply Human Psychology in UX Design

Signs that your SaaS Website needs Redesign

Revolutionary apps for your teams to work and collaborate remotely

My little stint at 17Seven!

How to maximize productivity if you and your team are working from home!

How to reduce churn rates for your SaaS / PaaS products?

How to Document your UX Process?

How to design high-conversion forms?

Half a decade @ 17Seven

How emotions are important in UX design?

Still hungry?

See Work!

See Work!

+ Show all services

We
Craft
Emot
ions.

Stories.to.tell.

Journey in design

The Psychology of Brand Colors: Are You Sending the Wrong Message?

Your Branding is Invisible: Why No One Notices (or Remembers) Your Business

The brand identity trap: Why looking ‘Trendy’ can destroy your business

The hidden psychology of Branding — How visuals controls the purchase decisions

What is branding? — Brand strategy beyond the logos and tagline.

Tips on branding for tech startup

How a strong visual branding can bring in customers

17Seven recognized as a Leader by Clutch

The Past, Present and Future of User Interfaces

Subconscious influence of Motion in Product Experience

Simple tips to apply Human Psychology in UX Design

Signs that your SaaS Website needs Redesign

Revolutionary apps for your teams to work and collaborate remotely

My little stint at 17Seven!

How to maximize productivity if you and your team are working from home!

How to reduce churn rates for your SaaS / PaaS products?

How to Document your UX Process?

How to design high-conversion forms?

Half a decade @ 17Seven

How emotions are important in UX design?

Still hungry?

See Work!

See Work!

+ Show all services

WeCraftEmotions.

17Seven recognized as a Leader by Clutch

We
Craft
Emot
ions.