Why is Negative Space Important in Design?

There is a basic term in designing, which is often sidelined and forgotten: Space. It is an important factor in design and brings a lot of difference to all the elements used. This article talks about the importance of negative space and its usage. Let’s understand a little about space Illusion is a part of […]

Welcome to 17Seven!

Hi folks! Welcome aboard. Finally the journey begins with a launch of 17Seven, a digital brand and product design firm based out of Mumbai, India. I can’t express enough the excitement of making this site live today and sharing our mere existence to the world. Our deep down passion and brightest vision in sight is to design […]